Prada presents its Spring/Summer 25 collection through a series of live-action commercial vignettes. The campaign centers on a minimalist studio environment, utilizing a seamless white backdrop to shift the focus entirely onto the intricate details of the seasonal garments and accessories.
Featuring a rotation of tailored knitwear, floral dresses, and structured outerwear, the project maintains a polished aesthetic through clean, precise framing. Post-production and production services were handled by Studio RM, ensuring the final visual output remains consistent with the house's signature sharp, high-end presentation.