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Prada: Spring / Summer 2021

Brand
Prada
Date

Nov 2025

Description

Prada presents its Spring / Summer 2021 collection through a fashion film campaign that explores the intersection of high fashion and technical observation. The film features models staged within a minimalist white environment, surrounded by an array of professional camera rigs and monitors that capture the subjects from multiple angles simultaneously. The production, supported by Partner Films London, leans into a clinical aesthetic. By integrating wide shots of the technical infrastructure with intimate close-up portraits, the work emphasizes the interplay between the subjects and the machinery of modern image-making. The project utilizes vertical, cinematic framing to maintain a clean, immersive perspective on the collection's contemporary garments.

Style

Vertical, Cinematic, Clean

Techniques

Natural light

Industries
Luxury Fashion Houses
Color
Jet Black
Amber
Background

White Seamless

Context

Advertising Campaign

Associated creatives

Partner Films London
Partner Films LondonProduction
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