Prada presents a cinematic campaign film featuring Scarlett Johansson, exploring a series of intimate and architectural narratives. Directed by Yorgos Lanthimos, the project employs a moody, refined visual language that pivots between close-up portraiture and expansive, structured interior settings.
The film features creative direction by Ferdinando Verderi, with cinematography by Robbie Ryan. The aesthetic is supported by fashion styling from Kate Young, hair styling by David von Cannon, and makeup artistry by Hung Vanngo. The work utilises live-action technique to showcase the brand's latest leather goods within a distinctive, atmospheric environment.
