Prada: Prada Re-Cashmere & Re-Wool

Oct 2026

Prada presents the Re-Cashmere & Re-Wool collection through a series of portrait-led campaign assets that center on material texture and minimalist construction. The visual direction leverages clean studio lighting and neutral backdrops to emphasize the refined knitwear and sustainable luxury apparel, maintaining a precise, editorial aesthetic across each frame. Photographer Mattia Cocci captures the collection with creative direction from Miuccia Prada and Raf Simons. The project features a diverse cast of models including Ruyu Chen, Frauke Nijs, Oscar Darden, and Thon Mading, with campaign direction led by Emanuele Cantò. Hair styling by Patti Bussa and makeup by Rocco Santamorena provide a polished finish to the imagery, balancing the sharp commercial focus with soft, natural light techniques.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign