Prada: Pre-Fall 2020
Brand
Date
Nov 2025
Description
Prada explores an illustrative narrative for its Pre-Fall 2020 campaign, blending live-action footage with creative post-production. The project features a model framed within a hand-drawn, surreal desert landscape, where the interplay of monochrome visuals and animated color transitions creates a distinct aesthetic language. Utilizing a mix of animation and VFX techniques, the campaign focuses on the tactile nature of the collection’s pieces against a sparse, whimsical backdrop. Production for the project was handled by Partner Films London.
Style
Horizontal, Commercial, Monochrome, Nostalgic
Techniques
Animation, VFX / visual effects
Industries
Color
Forest Green
Pure White
Background
Illustrated Frame
Context
Advertising Campaign
Associated creatives
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