Prada explores an illustrative narrative for its Pre-Fall 2020 campaign, blending live-action footage with creative post-production. The project features a model framed within a hand-drawn, surreal desert landscape, where the interplay of monochrome visuals and animated color transitions creates a distinct aesthetic language.
Utilizing a mix of animation and VFX techniques, the campaign focuses on the tactile nature of the collection’s pieces against a sparse, whimsical backdrop. Production for the project was handled by Partner Films London.
