Prada explores a visual juxtaposition of mediums for its Pre-Fall 2020 collection, pairing a stark, monochrome environment with vibrant, hand-drawn animation. The fashion film leans into a surrealist narrative, positioning a protagonist within a barren, painted landscape to highlight the collection through a sequential gradient effect.
Produced by Partner Films New York, the project integrates live-action performance with animation techniques to bridge traditional luxury presentation and experimental craft. This commercial work utilises a vertical format to capture a singular, minimalist composition set against a desert horizon.
