Prada: Pre-Fall 2020
Brand
Date
Nov 2025
Description
Prada explores a visual juxtaposition of mediums for its Pre-Fall 2020 collection, pairing a stark, monochrome environment with vibrant, hand-drawn animation. The fashion film leans into a surrealist narrative, positioning a protagonist within a barren, painted landscape to highlight the collection through a sequential gradient effect. Produced by Partner Films New York, the project integrates live-action performance with animation techniques to bridge traditional luxury presentation and experimental craft. This commercial work utilises a vertical format to capture a singular, minimalist composition set against a desert horizon.
Style
Vertical, Commercial, Monochrome
Techniques
Animation
Industries
Color
Pure White
Emerald
Background
Illustrated Frame
Context
Advertising Campaign
Associated creatives
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