Prada

Apr 2025

The Prada Summer 2025 lookbook presents a contemporary collection through a series of studio-based portraits. Captured by photographer Mattia Cocci, the series centers on a clean, minimalist aesthetic that utilizes solid, vibrant backdrops in yellow, pink, and white to emphasize garment textures and accessory details. The project features a diverse cast of models, including Gideon Adeniyi and Ava Shipp, with casting direction by Ashley Brokaw. The visual language relies on soft lighting to create an even, editorial feel that highlights the interplay between layered textiles—ranging from structured nylon bags and woven straw accessories to delicate lace and tailored track separates. Hair styling by Patti Bussa and makeup by Rocco Santamorena maintain the project's consistent, polished presentation.