Prada

Apr 2025

Prada presents its Summer 2025 lookbook, a seasonal fashion editorial defined by a minimalist aesthetic and a focus on textile contrast. The series features a diverse cast, including models Gideon Adeniyi and Ava Shipp, captured against clean, saturated seamless studio backdrops that transition between white, pale yellow, and pink. Photographer Mattia Cocci employs soft, diffused studio lighting throughout the collection to highlight the varied textures of the apparel, ranging from mesh and lace to woven straw and technical nylon. With hair styling by Patti Bussa and makeup by Rocco Santamorena, the imagery emphasizes a contemporary and precise approach to seasonal tailoring and accessory design.