Prada: Prada S/S 25 Eyewear Campaign
Brand
Date
Mar 2025
Description
The Prada S/S 25 Eyewear campaign presents a series of clean, studio-focused portraits highlighting the season's collection. Creative director Ferdinando Verderi and photographer Oliver Hadlee Pearch prioritize a minimalist aesthetic, utilizing a stark white backdrop to emphasize the geometric and bold frames. Featuring models Ava Shipp and Luka Hoogedeure, the series captures both optical and sunglass designs with an editorial sensibility. The execution relies on sharp natural light and precise composition, with hair styling by Guido Palau and makeup by Pat McGrath rounding out the polished visual identity.
Style
Vertical, Clean, Commercial
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
White Seamless
Context
Advertising Campaign
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