Prada
Prada S/S 25 Eyewear Campaign
Mar 2025
The Prada S/S 25 eyewear campaign presents a refined selection of optical frames and sunglasses through a minimalist lens. Captured by photographer Oliver Hadlee Pearch under the creative direction of Ferdinando Verderi, the series utilizes clean studio lighting to emphasize the structural lines of the collection. The imagery features models Ava Shipp and Luka Hoogedeure set against consistent white backdrops, allowing the geometric tortoiseshell and black frame designs to take center stage. With casting by Ashley Brokaw, the portraits employ a sharp, editorial aesthetic. The visual composition is supported by hair styling from Guido Palau and makeup artistry by Pat McGrath, focusing on a polished, high-contrast look that highlights the brand's latest accessories.
Vertical, Clean, Commercial
Natural light
Eyewear
White Seamless
Advertising Campaign
