Prada presents its S/S 2026 campaign, a series of cinematic vignettes that blend dynamic studio environments with high-end fashion design. Directed by Ferdinando Verderi, the production explores a variety of textured sets and primary-hued backgrounds, highlighting the latest luxury apparel and accessories.
The campaign features a diverse cast, including Carey Mulligan, Damson Idris, Hunter Schafer, Nicholas Hoult, John Glacier, and Liu Wen. Through a mix of structured editorial poses and playful interaction with props, the project utilizes live-action techniques to emphasize the house's latest seasonal vision.
