Prada
Prada Soft Bag
Brand
ProjectPrada Soft Bag
Date
Dec 2025
Description
Prada presents the campaign for the Soft Bag, a focus on material texture and form within the luxury fashion sector. Featuring model Bodine Van Galen, the imagery centers on the interplay between a structured tan grained leather shoulder bag and minimal tailoring. Creative direction by Miuccia Prada and Raf Simons emphasizes a clean aesthetic, utilizing soft light and a neutral studio sweep. The visual execution employs a vertical composition, keeping the focus on the leather craft and logo detailing.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Off-Black
Camel
Background
Grey Seamless
Context
Advertising Campaign
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