Prada

Dec 2025

Prada presents a focused visual campaign for the Soft Bag, a new addition to its accessory line. The imagery captures the structured grained leather shoulder bag in a tan finish, detailed with a matching key tag and signature logo placement. Shot against a neutral studio sweep, the project leans into a minimalist aesthetic defined by soft, diffused lighting. Model Bodine Van Galen is featured in the creative, styled alongside a sharp wool blazer to emphasize the accessory's form. The campaign was executed under the direction of Miuccia Prada and Raf Simons, with grooming contributions from hair stylist Chiara Marinosci and makeup artist Rocco Santamorena.

Vertical, Commercial, Clean, Minimalist

Soft Light

Luxury Fashion Houses

Grey Seamless

Advertising Campaign