Prada: Prada - "Priorities of Love"
Brand
Date
Mar 2020
Description
Prada explores domestic narratives in the campaign titled "Priorities of Love." Directed by The Directors Bureau, the film centres on J.K. Simmons within a minimalist kitchen setting, leaning into a cinematic aesthetic. The commercial utilizes warm lighting to highlight an intimate, live-action technique, contrasting the luxury brand’s visual identity with everyday domestic tasks. The project was developed in collaboration with Hi Production.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Jet Black
Chocolate
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.