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Prada: Prada Making Of

Brand
Prada
Date

Nov 2023

Description

Prada explores the technical foundations of its latest collection in this behind-the-scenes series. Produced by Giovanni Milano, the project details the intricate craftsmanship and archival details characteristic of the house's runway output. The imagery utilizes a minimalist, documentary-style approach to highlight the atelier process. The series captures the convergence of textile design and technical execution, moving from initial sketches and pattern cutouts to the finished embellished garments. Even, soft lighting is applied across both the studio displays and close-up workstation shots to emphasize surface textures, fringe work, and beadwork.

Style

Horizontal, Clean, Minimalist, Documentary

Techniques

Soft Light

Industries
Luxury Fashion Houses
Color
Jet Black
Pure White
Background

White Seamless

Context

Backstage / Behind the Scenes

Associated creatives

Giovanni Milano
Giovanni MilanoProducer
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