Prada

Oct 2025

The Prada Leather Goods Campaign 2025 centres on a series of refined portraits that highlight the house's latest collection of structured handbags. Photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi, the imagery adopts a minimalist aesthetic defined by clean backdrops and soft, diffused studio lighting. Styling by Nicco Torelli contrasts the architectural shapes of the leather accessories with tactile fabrics, including knitwear, velvet, and satin. The campaign features a cast of models—including Liu Wen and Rejoice Chuol—positioned in a classic director’s chair setting that grounds the commercial visuals in a polished, studio-based approach.

Vertical, Commercial, Clean

Soft Light

Luxury Fashion Houses

Advertising Campaign