Prada presents its Holiday 2025 campaign, a cinematic film directed by Glen Luchford that centres on the atmospheric travel of a diverse group of actors through a winter landscape. The narrative follows Damson Idris, Letitia Wright, Li Xian, Louis Partridge, and Maya Thurman-Hawke as they navigate snow-laden forest roads in a series of candid, intimate sequences.
Creative direction by Ferdinando Verderi leans into a moody aesthetic, utilising desaturated colour grading and drone footage to contrast the cool blue tones of the external environment with the warm, expressive interiors of the vehicles. This project integrates live-action techniques to emphasize the seasonal storytelling across the brand's latest luxury fashion collection, with design direction led by Miuccia Prada and Raf Simons.
