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Prada: Prada Holiday 2025 Campaign

Brand
Prada
Date

Nov 2025

Description

Prada presents its Holiday 2025 campaign, a cinematic film directed by Glen Luchford that centres on the atmospheric travel of a diverse group of actors through a winter landscape. The narrative follows Damson Idris, Letitia Wright, Li Xian, Louis Partridge, and Maya Thurman-Hawke as they navigate snow-laden forest roads in a series of candid, intimate sequences. Creative direction by Ferdinando Verderi leans into a moody aesthetic, utilising desaturated colour grading and drone footage to contrast the cool blue tones of the external environment with the warm, expressive interiors of the vehicles. This project integrates live-action techniques to emphasize the seasonal storytelling across the brand's latest luxury fashion collection, with design direction led by Miuccia Prada and Raf Simons.

Style

Horizontal, Cinematic, Desaturated

Techniques

Drone footage

Industries
Luxury Fashion Houses
Color
Charcoal
Navy
Pure White
Background

Forest

Context

Advertising Campaign, Brand Film / Corporate Video

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