Prada

Nov 2024

Prada presents the Prada Gift Holiday 2024 campaign, a fashion-focused project featuring model Calum Harper. The series captures a range of luxury accessories, specifically highlighting leather bags accented with colourful knotted straps, set against a mix of urban waterfront locales and minimalist interior office spaces. Photographed by Gabe Araujo, the campaign leans into a clean editorial aesthetic. The imagery alternates between the soft illumination of natural light in outdoor settings and the precise contrast of flash photography for indoor portraits. These compositions focus on the tactile interplay between tailored menswear and the brand's seasonal hardware details.

Editorial, Vertical, Clean

Luxury Fashion Houses

Advertising Campaign