Prada: Prada Gift Holiday 2024
Brand
Date
Nov 2024
Description
Prada presents its Gift Holiday 2024 campaign, a series of portraits captured by photographer Gabe Araujo. The imagery features model Calum Harper in a versatile edit of menswear, styled in layered blazers and knitwear to spotlight the season's leather accessory collection. The project leans into a clean, editorial aesthetic, oscillating between natural light outdoor portraits set against urban bridge architecture and controlled studio-style interiors. By utilizing direct flash in indoor settings, the visuals emphasize the texture of the leather bags and their distinctive knotted cord hardware.
Style
Editorial, Vertical, Clean
Industries
Color
Jet Black
Medium Grey
Context
Advertising Campaign
Associated creatives
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