Prada presents its Gift Holiday 2024 campaign, a series of portraits captured by photographer Gabe Araujo. The imagery features model Calum Harper in a versatile edit of menswear, styled in layered blazers and knitwear to spotlight the season's leather accessory collection.
The project leans into a clean, editorial aesthetic, oscillating between natural light outdoor portraits set against urban bridge architecture and controlled studio-style interiors. By utilizing direct flash in indoor settings, the visuals emphasize the texture of the leather bags and their distinctive knotted cord hardware.
