Prada: Prada Galleria Bag 2025 Campaign

Sep 2025

Prada presents the 2025 campaign for the Galleria bag, a narrative-driven project featuring actor Scarlett Johansson. Directed by Yorgos Lanthimos, the campaign unfolds through a series of cinematic vignettes that transition between structured office interiors and urban rooftops. The film utilizes natural light and subtle film grain to achieve an atmospheric, editorial quality. Creative direction is led by Ferdinando Verderi, with styling by Kate Young, hair by David von Cannon, and makeup by Hung Vanngo. Designers Miuccia Prada and Raf Simons oversee the aesthetic vision of the collection, anchoring the film in a live-action, cinematic style.

Horizontal, Tone & Emotion Style, Cinematic

Analogue / film, Natural light

Rooftop

Advertising Campaign, Brand Film / Corporate Video