Prada

Apr 2026

The Prada Galleria 26 collateral campaign reimagines the iconic luxury accessory through a lens of stark, architectural precision, bridging the gap between classic craftsmanship and contemporary art. Under the visionary creative direction of Ferdinando Verderi, the project strips away extraneous noise to focus entirely on the sculptural dialogue between the product and its environment. Captured with a sharp, disciplined eye by photographers Dexter Lander and Mattia Parodi, the campaign utilizes controlled studio strobe lighting to emphasize the rich, tactile quality of the tan leather. This deliberate technical approach allows the handbag to hold its own against the massive, dark metallic sphere that dominates the frame, creating a high-contrast backdrop that masterfully accentuates the model Karyna Maziar. Her neutral attire and balanced, front-facing pose lean into a sense of editorial minimalism that feels both timeless and aggressively modern. By eschewing over-styled chaos for this cleaner, more deliberate execution, the campaign reinforces the brand's position at the intersection of high fashion and rigorous visual storytelling. The resulting commercial imagery serves as a masterclass in balance, proving that even within the saturated market of luxury bags and accessories, thoughtful lighting and minimalist composition remain the most potent tools for capturing the enduring allure of a design classic.

Editorial, Commercial

Studio strobe

Bags & Accessories, Fashion