Prada
Prada F/W25 Eyewear Campaign
Aug 2025
The Prada Fall/Winter 2025 eyewear campaign channels a minimalist aesthetic, utilizing a clean, studio-focused approach to highlight the collection's frame designs. Captured by photographer HART LËSHKINA, the series leans into editorial sensibilities through a stark, seamless white backdrop that directs primary focus to the eyewear silhouettes and textured garment layering. Creative direction by Ferdinando Verderi maintains a balanced composition across all portraiture. The project features styling by Olivier Rizzo, with casting directed by Ashley Brokaw. Designers Miuccia Prada and Raf Simons frame the visual narrative for this seasonal eyewear release, emphasizing structural detail and clean lines.
Editorial, Horizontal, Clean
Eyewear
White Seamless
Advertising Campaign
Associated creatives
