Prada presents its F/W25 campaign, a series of images capturing the season’s collection through a minimalist, atmospheric lens. Photographed by Hart Lëshkina under the creative direction of Ferdinando Verderi, the imagery juxtaposes structured autumnal textures against soft, monochromatic studio backdrops.
Fashion editor and stylist Olivier Rizzo curates a palette of utility-inspired outerwear and delicate lace, framed by kinetic elements like falling leaves. The production features a diverse cast including Awar Odhiang, Awwal Adeoti, and Ruyu Chen, with beauty direction by hair stylist Patti Bussa and makeup artist Rocco Santamorena. This campaign utilizes clean lighting to emphasize material detail and spatial composition.
