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Prada

Prada F/W 24
Brand
Date

Feb 2024

Description

The Prada F/W 24 campaign captures the house's seasonal collection through a series of editorial portraits. Photographed by Marco Lessi with creative direction from Miuccia Prada and Raf Simons, the imagery leans into a clean, minimalist aesthetic set against neutral studio backdrops. Fashion editing and styling by Olivier Rizzo emphasizes structural tailoring and tactile fabric contrasts, ranging from velvet headwear to ribbed knitwear and tweed. Precise grooming, featuring sculpted finger waves by hair stylist Guido Palau and minimal makeup by Lynsey Alexander, underscores the collection's focus on crisp lines and form. The campaign features talent including Julia Nobis, Lina Zhang, Mariacarla Boscono, Rianne Van Rompaey, and Tanya Churbanova, with casting directed by Ashley Brokaw.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color
Jet Black
Background

Grey Seamless

Context

Advertising Campaign

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