Prada

Feb 2026

Prada continues to redefine the intersection of heritage craftsmanship and contemporary allure with its latest campaign for the Prada Fold Bag 2026. This luxury fashion house project centers on the tactile elegance of the season, utilizing a sophisticated palette of deep greens and rich maroons to frame the brand's iconic silhouette. Captured through the lens of photographer Mattia Cocci, the imagery masterfully leans into editorial minimalism, where the focus remains sharp on the interplay between the hobo-style bag’s suede surface and the lush textures of the velvet and knit wardrobe. Under the creative direction of Ferdinando Verderi, the campaign successfully bridges the gap between high-end commercial appeal and evocative storytelling. The deliberate use of soft light ensures that every stitch and material detail feels intimate and intentional, elevating the product beyond a simple accessory. With styling by Nicco Torelli and casting by Ashley Brokaw, the visual narrative feels grounded yet aspirational, perfectly personified by model Jacqui Hooper. This campaign acts as a masterclass in modern fashion advertising, proving that when high-concept studio photography meets exceptional material quality, the resulting imagery commands immediate attention. By emphasizing depth and texture, the project captures the quiet confidence of the Prada woman while solidifying the Fold Bag as the definitive must-have piece for the upcoming collection cycle.

Editorial, Commercial

Soft Light

Luxury Fashion Houses, Fashion