Prada
PRADA Fine Jewelry Campaign 2024
Brand
Date
Jun 2024
Description
Prada explores detail and texture in its 2024 Fine Jewelry campaign, a series of intimate portraits featuring model Yilan Hua. The project channels an editorial sensibility, focusing on the interplay between minimalist knitwear and delicate gold accessories. Photographed by Coppi Barbieri, the campaign utilises soft, diffused lighting and a warm, muted palette to ground the imagery. Patti Bussa and Seiko Nishigori provide hair and makeup styling that complements the clean, understated aesthetic. These portraits lean into macro compositions, highlighting the craftsmanship of the jewellery against tactile fabric surfaces.
Style
Editorial, Vertical, Warm, Clean
Industries
Jewellery
Color
Gold
Background
White Seamless
Context
Advertising Campaign
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