Prada
PRADA Fine Jewelry Campaign 2024
Brand
Date
Jun 2024
Description
Prada explores delicate materiality in its 2024 Fine Jewelry campaign. The series, photographed by Coppi Barbieri, highlights the interplay between knit textures and gold adornments, leaning into an editorial aesthetic that prioritizes clean composition and tactile detail. The imagery focuses on intimate portraits and back-profile shots of model Yilan Hua, set against muted, neutral backdrops. By utilizing soft light and macro photography techniques, the campaign captures the polished metallic finishes of the collection alongside the textured layers of Prada knitwear.
Style
Editorial, Vertical, Warm, Clean
Industries
Jewellery
Color
Gold
Background
White Seamless
Context
Advertising Campaign
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