Prada
Prada A/W25 Eyewear Campaign
Brand
ProjectPrada A/W25 Eyewear Campaign
Date
Aug 2025
Description
Prada presents its A/W25 Eyewear campaign, a series that focuses on product clarity through minimalist studio photography. The project was captured by photography duo HART LËSHKINA, under the creative direction of Ferdinando Verderi. Styling by Olivier Rizzo emphasises the collection's frame designs, featuring models positioned in tight, intimate compositions. The editorial campaign utilises bright, even lighting against a clean white backdrop, highlighting the metallic finish of the eyewear and the collection's seasonal aesthetic.
Style
Horizontal, Clean
Background
White Seamless
Context
Advertising Campaign
Associated creatives
Miuccia PradaDesigner
Raf SimonsDesigner
HART LËSHKINAPhotographer
Ferdinando VerderiCreative Director
Olivier RizzoFashion Editor/Stylist
Ashley BrokawCasting Director
Awar OdhiangModel
Caitlin SoetendalModel
CirilloModel
Constanze Van RosmalenModel
Dobi MazurekModel
Nand QuivreuxModel
Noor KhanModel
Peris AdolwiModel
Ruyu ChenModel
Saliou SeckModel
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