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Prada: Linea Rossa Spring / Summer 2021

Brand
Prada
Date

Nov 2025

Description

Prada explores the fusion of high-performance apparel and urban movement in its Linea Rossa Spring/Summer 2021 campaign. The project features a series of high-speed vignettes set within a concrete skatepark, following a cast of young skaters and cyclists as they navigate curved ramps and open terrain. The film utilizes drone footage and live-action technique to capture the collection’s technical fabrics in motion. Bathed in natural golden hour light, the cinematography prioritizes a minimalist aesthetic, accented by recurring digital crosshair overlays that frame the subjects against the park's landscape. Production for the campaign was handled by Partner Films New York.

Style

Horizontal, Commercial, Golden Hour

Techniques

Drone footage

Industries
Sportswear
Color
Pure White
Jet Black
Background

Sports Venue

Context

Advertising Campaign

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