Prada presents the Linea Rossa Fall/Winter 2025 eyewear campaign, featuring actor Jake Gyllenhaal. The series leans into a technical aesthetic, pairing shield-style and rectangular frames with performance-driven outerwear. The visuals rely on soft light to define the silhouettes against a desaturated, arctic landscape backdrop.
The campaign was captured by photographer Rory van Millingen, with creative direction by Miuccia Prada and Raf Simons. The project incorporates art direction by Alex O'Brien and styling by Nicco Torelli, consistently anchoring the frames with the signature Linea Rossa red stripe across the bottom of the composition.
