Prada

Nov 2025

Prada presents the Linea Rossa Eyewear Fall/Winter 2025 campaign, featuring actor Jake Gyllenhaal. The visuals lean into a cool, desaturated aesthetic, capturing a series of portrait shots set against stark arctic landscapes. Photographer Rory van Millingen documents the collection, highlighting shield-style and rectangular eyewear frames paired with high-collared technical performance outerwear. The project was developed under the creative direction of Miuccia Prada and Raf Simons, with art direction provided by Alex O'Brien. Fashion styling by Nicco Torelli emphasizes the collection's focus on functional design and clean, minimalist silhouettes, unified by the brand's signature red stripe.

Horizontal, Commercial, Cool

Soft Light

Eyewear

Advertising Campaign