Prada presents its Holiday 2025 campaign, a cinematic commercial capturing a serene winter journey. The film leans into atmospheric storytelling, utilizing drone footage to track a vehicle as it navigates a vast, snow-covered forest landscape.
Intercut with the sweeping exterior aerials are intimate vignettes of diverse passengers sharing moments inside the car. The project maintains a cool visual tone, relying on natural lighting to ground the narrative in a winter setting. Production was led by Partner Films New York.
