Prada

Oct 2024

The Prada Holiday 2024 ad campaign masterfully pivots from traditional seasonal tropes to embrace a sharp, surrealist sophistication. Under the guidance of creative directors Miuccia Prada, Raf Simons, and Ferdinando Verderi, the imagery captures an intimate yet enigmatic gathering that feels both nostalgic and distinctly futuristic. Photographer Willy Vanderperre employs precise studio strobe lighting to pull every detail into high relief, from the intricate textures of leather accessories to the polished metallic surfaces of the accompanying sculptural props. This fashion campaign is defined by its bold, high-contrast palette, where the vibrant solid red wall and monochrome checkerboard floor create a graphic, cinematic stage for a cast of talent including Louis Partridge, Kelvin Harrison Jr., Maya Hawke, and Karina. The set design, meticulously orchestrated by Mary Howard, blends everyday tea service elements with whimsical, chrome-finished robotics to ground the luxury aesthetic in a playful, avant-garde narrative. By leaning into editorial minimalism and a clean, commercial visual language, the project transforms the holiday table into a site of curiosity. The resulting aesthetic reads as a study in balance, successfully uniting classic luxury house codes with a disruptive, modern sensibility that feels entirely at home in the current fashion landscape. It is a calculated, atmospheric series that prioritizes intentional composition over mere festive decoration, cementing a refined identity for the season.

Editorial, Lifestyle, Commercial, Cinematic

Studio strobe

Luxury Fashion Houses, Fashion