Prada

Oct 2023

Prada’s Holiday 2023 campaign serves as a masterclass in atmospheric storytelling, blurring the boundaries between high-end luxury fashion and surrealist art. Under the visionary creative direction of Ferdinando Verderi and captured through the precise lens of photographer Willy Vanderperre, the campaign transports viewers into an otherworldly void. By integrating cinematic, 3D render and CGI techniques, the production creates a high-contrast universe where stars collide with stark black-and-white marble checkerboard floors. The imagery leans into a futuristic, conceptual aesthetic, anchored by the inclusion of talented models including Maya Hawke, Damson Idris, Louis Partridge, and Kim Tae-Ri. Each subject is placed within reflective, sculptural metallic orbs that function as both setting and prism, effectively highlighting the refined textures of tailored blazers and structured coats. The use of rigorous studio strobe lighting amplifies the interplay between matte fabrics and the glossy, crinkled surfaces of the futuristic furniture. This editorial campaign transcends typical holiday messaging, moving away from traditional seasonal warmth toward a cold, polished elegance that feels both expansive and deeply intimate. By balancing the starkness of deep space with the sharp, deliberate tailoring of the accessories, the project confirms Prada’s mastery of the commercial landscape, delivering an immersive visual experience that is as mathematically precise as it is emotionally evocative.

Editorial, Commercial, Cinematic

Studio strobe, 3D render / CGI

Luxury Fashion Houses, Fashion