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Prada: Holiday 2020

Brand
Date

Nov 2025

Description

Prada presents its 2020 holiday campaign, a cinematic production that juxtaposes high-fashion portraiture with the grand architecture of a classic villa. Through a high-contrast monochrome lens, the work focuses on sculptural detail and formal geometry, framing the seasonal collection within a series of still and moving compositions. Produced by Partner Films London, the campaign utilizes a filmic aesthetic, incorporating 16mm-style textures and live-action techniques to emphasize the structured silhouettes of the featured accessories. The project leans into a formal visual language, highlighting the textures of marble and stone to establish a distinct atmosphere.

Style

Horizontal, Cinematic, Monochrome

Techniques

Super 8 / 16mm

Background

House

Context

Advertising Campaign, Brand Film / Corporate Video

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