Prada: Prada F/W 26 Eyewear Campaign

Nov 2026

Prada presents its Fall/Winter 2026 eyewear campaign, a series of portraits that foregrounds the house’s seasonal optical and sunglass designs. Photographed by Mattia Cocci with styling by Olivier Rizzo, the imagery centers on sharp, technical tailoring and layered knitwear textures. The campaign utilizes a clean, vertical editorial format, employing bright, even lighting and a stark white background to prioritize the eyewear's frame details and material finish. Creative direction by Miuccia Prada and Raf Simons emphasizes a balance between structural garment design and minimalist composition.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign