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BrandPrada
ProjectFall-Winter 2026 Campaign
Diptych campaign featuring feathered shoes with orange laces alongside Chen Haoyu seated in a beige jacket near a burgundy Prada handbag.

Prada Fall-Winter 2026 Campaign 2026

Associated creatives

Hunter Schafer
Hunter SchaferTalent
Miuccia Prada
Miuccia PradaDesigner
Barry Jenkins
Barry JenkinsPhotographer
Chen Haoyu
Chen HaoyuTalent
Barry Jenkins
Barry JenkinsDirector
Raf Simons
Raf SimonsDesigner

Tags

chen haoyuprada handbagburgundy leather handbagleather handbaghandbagfeathered shoeslace up shoesorange lacesbeige jacketplaid collar jacket

Description

A split-frame diptych from the Prada Fall-Winter 2026 campaign photographed and directed by Barry Jenkins with creative direction by Miuccia Prada and Raf Simons. The left panel showcases a detailed close-up of textured, feather-embellished lace-up footwear with bright orange laces and tweed fabric. The right panel features talent Chen Haoyu seated against a white interior setting, wearing a black headband, an oversized beige jacket lined with plaid along the collar, and posing beside a glossy deep burgundy leather Prada handbag.

Style

Horizontal, Commercial, Layered

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Burgundy (30%)
Rust (20%)
Beige (40%)

Background

Bedroom

Context

Advertising Campaign