Prada
Amy Chen Haoyu for Prada
Brand
ProjectAmy Chen Haoyu for Prada
Date
Feb 2025
Description
Prada features Amy Chen Haoyu in this latest fashion campaign, showcasing a curated selection of tailored outerwear and leather accessories. The series focuses on a minimalist aesthetic, utilizing a neutral grey studio backdrop to draw attention to garment textures and clean silhouettes. The project was captured by photographer and director Peter Ash Lee, with art direction provided by Regina Chan. The imagery leans into a soft, even light and a clean visual style, emphasizing the brand's focus on structured tailoring and refined detail.
Style
Vertical, Clean
Industries
Luxury Fashion Houses
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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