Prada: Amy Chen Haoyu for Prada
Brand
Date
Feb 2025
Description
Prada presents a portrait series featuring Amy Chen Haoyu, captured against a clean, neutral studio backdrop. The campaign focuses on minimalist aesthetic principles, highlighting the tailored textures of a green button-up jacket and signature leather accessories. Photographer and director Peter Ash Lee employs consistent, soft studio lighting to define the collection's lines. The project, with art direction by Regina Chan, utilizes vertical composition and a warm, clean visual approach to frame the imagery for editorial and commercial display.
Style
Vertical, Clean
Industries
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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