Prada
Amy Chen Haoyu for Prada
Brand
ProjectAmy Chen Haoyu for Prada
Date
Mar 2025
Description
Prada presents a series of fashion editorials and product-focused images featuring model Amy Chen Haoyu. The project is defined by a clean, minimalist aesthetic, with each frame set against a neutral studio backdrop to emphasize the textures and silhouettes of the luxury collection. Photographer Peter Ash Lee employs bright, even lighting to highlight the intricate details of leather accessories and garment textiles. Fashion stylist Regina Chan oversees the editorial styling, which ranges from layered contemporary apparel to monochromatic portraiture featuring eyewear and structured handbags.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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