Prada: Amy Chen Haoyu for Prada
Brand
Date
Mar 2025
Description
Prada presents a series of fashion campaign images featuring model Amy Chen Haoyu, captured by photographer Peter Ash Lee with fashion styling by Regina Chan. The project focuses on a clean, minimalist studio aesthetic, utilizing a white seamless backdrop to emphasize the textures and silhouettes of the luxury apparel and accessories. The editorial and commercial imagery highlights seasonal ready-to-wear pieces, including structured handbags, eyewear, and tailored layering. The execution employs soft, natural light to maintain a balanced, polished look throughout the series, prioritizing precise composition and clear product details.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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