Prada

Feb 2025

Prada continues its tradition of intellectualized fashion with Acts Like Prada Part 2, a Spring 2025 campaign that blurs the lines between commercial advertising and high-concept literature. Under the creative direction of Miuccia Prada, Raf Simons, and Ferdinando Verderi, the project leans into a rigorous editorial minimalism, presenting actress Carey Mulligan as one of Ten Protagonists in a series of stark, book-cover-inspired layouts. With evocative text contributed by author Ottessa Moshfegh, the campaign utilizes a crisp, high-key studio strobe aesthetic to force a focus on the tactile interplay of the garments. Photographer Steven Meisel captures Mulligan against a blindingly clean white backdrop, allowing the bold serif typography to frame the subject like a classic publication. The styling, orchestrated by Jay Songzio with meticulous hair by Suhyeon Jeon and makeup by Ryuna, emphasizes the collection's juxtaposition of casual utility and decorative, shimmering textures. This cinematic fashion narrative eschews traditional lifestyle photography in favor of a graphic design approach, creating a sophisticated tension between the subject and the negative space. By treating each image as a chapter within a larger visual novel, the brand successfully positions its seasonal pieces not just as commodities, but as essential characters within a carefully curated cultural narrative that reads as both timelessly elegant and intentionally provocative.

Commercial, Editorial

Typography

Luxury Fashion Houses, Fashion, Luxury Fashion Houses, Fashion