Potato Utopia’s Meal Combos campaign presents a series of CPG-focused food photography assets. The imagery explores diverse meal compositions, ranging from classic burgers and fish-and-chips to balanced steak and chicken-based plated meals.
Captured by photographer and creative director Rebecca Newman, the project leans into a clean, commercial aesthetic. Food stylist Georgia Young orchestrates the plating, utilizing warm lighting and textured surfaces to emphasize the golden-brown crusts and vibrant produce. The execution utilizes natural light to maintain a bright, inviting palette throughout the series.