Potato Utopia
Meal Combos
Brand
ProjectMeal Combos
Date
Jan 2022
Description
Potato Utopia’s Meal Combos campaign presents a series of CPG-focused food photography assets. The imagery explores diverse meal compositions, ranging from classic burgers and fish-and-chips to balanced steak and chicken-based plated meals. Captured by photographer and creative director Rebecca Newman, the project leans into a clean, commercial aesthetic. Food stylist Georgia Young orchestrates the plating, utilizing warm lighting and textured surfaces to emphasize the golden-brown crusts and vibrant produce. The execution utilizes natural light to maintain a bright, inviting palette throughout the series.
Style
Commercial, Square, Warm, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Background
Wood Texture
Context
Catalogue
Associated creatives
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