Potato Utopia
Meal Combos
Jan 2022
Potato Utopia’s Meal Combos campaign presents a series of commercial food photography assets focusing on high-quality plated meal arrangements. Through a consistent top-down perspective, the work highlights a variety of dishes, ranging from classic burgers and fish and chips to hearty grilled steak and roast chicken dinners. Each frame emphasizes the textures of ingredients through clean, natural light and a warm color palette. Shot by photographer and creative director Rebecca Newman, the project relies on the precise food styling of Georgia Young to define its inviting aesthetic. The compositions utilize diverse tabletop surfaces, from rustic wood to stone, paired with purposeful prop styling like textured napkins and ceramic vessels to ground the commercial imagery in an editorial feel.
Commercial, Square, Warm, Clean
Natural light
CPG / Packaged Food
Wood Texture
Catalogue
