Vogue China
Heartbeat Of Summer
Brand
ProjectHeartbeat Of Summer
Date
Jul 2025
Description
Vogue China’s Heartbeat of Summer editorial captures the season through a series of outdoor fashion portraits. Featuring model Jiayun Xie, the project leans into natural textures and light, utilizing water as a recurring visual motif to emphasize movement and contrast within a swimwear context. Photographer Jialing Hu brings an analogue film sensibility to the imagery, balancing high-speed freeze action with serene, natural-light compositions. The series incorporates hair styling by Han Bin, focusing on wet-look aesthetics that complement the river and outdoor settings.
Style
Editorial, Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
Swimwear
Color
Jet Black
Background
River
Context
Editorial
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