Play Alberta
Scram
Brand
ProjectScram
Date
Nov 2024
Description
Play Alberta’s campaign 'Scram' is a narrative commercial spot within the gambling and gaming industry, depicting a woman’s unsettling encounter with security threats during a casual mobile gaming session. Directed through soup.filmproduktion, the project captures a domestic kitchen setting. The film utilizes warm lighting and a cinematic, live-action technique to ground the tension of the narrative in a familiar, contemporary environment. The horizontal format prioritizes the intimacy of the protagonist’s home experience, framing the interaction with her mobile device as the central point of interest.
Style
Horizontal, Cinematic, Warm
Industries
Gambling
Color
Cream
Jet Black
Chocolate
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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