Cartier
Sisterhood
Brand
ProjectSisterhood
Date
May 2025
Description
Cartier explores themes of community and personal drive in this fitness-focused campaign. The film features a diverse collective of women engaging in boxing sessions and collaborative training, highlighting the intersection of athletic discipline and social connection. Produced by soup.filmproduktion, the project utilizes a documentary-style approach to capture the interior of a training facility. By employing handheld camera movement and natural lighting, the work leans into a raw, live-action technique that prioritizes the interaction between participants within the gym setting.
Style
Documentary, Horizontal, Action, Clean
Industries
Fitness
Background
Gym
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.