Toyota: Andrea

Sep 2019

Toyota spotlights the intersection of high-performance engineering and human resilience in the campaign, 'Andrea.' The project juxtaposes the technical precision of a Toyota Gazoo Racing prototype on a rain-slicked track with the dedicated training of Paralympic gold medalist Andrea Eskau. Directed by Mt. Melvil with agency support from dentsu, the commercial leans into cinematic framing and low-key lighting to establish a disciplined, atmospheric tone. Post-production efforts from Artjail and Company 3 New York refine the visuals, utilising a matte aesthetic to enhance the focus on the handcycle and the vehicle's mechanics.

Horizontal, Action, Cinematic, Moody, Matte

Low-key / chiaroscuro

Street

Advertising Campaign, Brand Film / Corporate Video