This commercial for Pitney Bowes tracks the journey of denim production, featuring Liz Hall as she moves through the various stages of the retail supply chain. The project highlights the logistics of global commerce, shifting from industrial manufacturing workshops to the organized retail floor.
The film utilizes a live-action technique to bridge the gap between heavy machinery and consumer-facing inventory. Cinematic storytelling provides a clear look at the complexities of e-commerce platforms, with sound and music design provided by Heavy Duty Projects.
