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Pitney Bowes

Hands
ProjectHands
Date

Mar 2026

Description

Pitney Bowes explores the integral role of human interaction within the supply chain in 'Hands.' This technology campaign highlights the physical and digital labor behind global logistics through a series of fluid, interconnected sequences. The film utilizes cinematic live-action techniques, featuring a mix of overhead and tracking shots that connect varied environments, from urban delivery routes to controlled industrial warehouse spaces. By focusing on the interplay between tactile materials like cardboard and digital software interfaces, the narrative emphasizes the scope of modern commerce. Produced by GREATERGOOD, the piece relies on clean framing to document the scale of industrial operations.

Style

Horizontal, Cinematic, Clean

Industries

Telecommunications

Color
Medium Grey
Beige
Jet Black
Background

Warehouse

Context

Advertising Campaign, Brand Film / Corporate Video

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