Pinterest: Pin It to Win It

Oct 2024

Pinterest presents the Pin It to Win It campaign, a fitness-focused initiative centered on group training and communal activity. Produced by Feels Like Home Films with creative direction by Mint, the project captures diverse participants engaged in outdoor fitness routines. The commercial utilizes live-action filming techniques to document a series of jogging and training sessions within an open park setting. The work relies on natural light to highlight the collaborative dynamic between the subjects, who appear in athletic apparel throughout the outdoor track and field environment. Post-production and VFX were managed by Alter Ego, with editorial support from Outsider Editorial and sound design provided by Grayson Music.

Horizontal, Commercial, Warm

Natural light

Park

Advertising Campaign