The Merry Xmess campaign for PINKO channels a festive narrative through a series of editorial and commercial images. The project features a diverse ensemble cast, including model Estelle Veron, captured by photographer Brendan Freeman in settings ranging from rustic outdoor driveways to warm, traditionally decorated interiors.
Fashion editor and stylist Carola Bianchi curated the collection’s aesthetic, utilizing contrasting textures and jewel tones to build a distinct seasonal look. The technical execution leans into a blend of flash and natural light, utilizing techniques like retro-inspired framing and clean, direct lighting to emphasize the brand's luxury fashion pieces. The production involved hair styling by Luigi Morino, makeup by Jury Schiavi, and casting direction by Martina Carolina Amadori.
