British GQ

Oct 2025

British GQ presents 'Cymru Am Byth!', a fashion editorial captured by photographer Brendan Freeman. The series explores the rugged coastal topography of Wales through a sequence of dynamic, active portraits and candid outdoor shots. Fashion editor and stylist Angelo Mitakos curates a collection of utility-focused menswear, blending layered knits, pleated kilts, and durable outerwear against the craggy cliffside and tidal shore environments. The imagery leverages natural light and an earthy palette to emphasize the interplay between contemporary tailoring and the raw, unrefined terrain. Featuring models Finley Prentice and Tariq Howes, the project uses a mix of action-oriented poses and static compositions to frame the collection within its coastal setting. The editorial integrates graphic typography to anchor the series within the publication's established visual identity.

Editorial