British GQ: Cymru Am Byth!

Oct 2025

British GQ presents Cymru Am Byth!, a fashion editorial set against the rugged coastal landscapes of Wales. Photographer Brendan Freeman and stylist Angelo Mitakos frame the shoot within a series of dynamic, earthy environments, moving from rocky tidal shorelines to quiet bays. The narrative leans into outdoor-inspired menswear, featuring structured utility wear, heavy knits, and practical outerwear that contrast with the natural surroundings. Through a series of candid moments, the project blends active, high-fashion styling with a raw, location-based aesthetic. Featuring models Finley Prentice and Jude Furnivall, the editorial utilizes natural light to emphasize the textures of the clothing and the terrain. The series maintains a consistent visual identity through a subdued colour palette and atmospheric, outdoor staging.

Editorial