PINKO

Nov 2023

For the Fall 2023 season, luxury fashion house PINKO delivers a visually arresting campaign that masterfully balances high-octane glamour with an approachable, lifestyle-driven edge. Under the expert creative direction of Riccardo Ruini and the Riccardo Ruini Studio, the project leans into a bold, saturated aesthetic that celebrates unapologetic femininity. Through the lens of photographer Brianna Capozzi, the campaign features model Georgia May Jagger, whose dynamic presence anchors a series of scenes ranging from minimalist, studio-strobe interiors to lush, sun-drenched outdoor environments. The imagery serves as a vibrant exploration of texture and contrast, utilizing high-key lighting to emphasize the interplay between rich magenta velvets, structured faux furs, and the sharp metallic accents of the brand's signature handbags. Stylist Vittoria Cerciello brings a thoughtful layering to each look, pairing animal prints and metallic textures with contemporary tailoring to create a cohesive, editorial narrative. Whether capturing Jagger against sculptural, monochromatic backgrounds or amidst the organic foliage of a garden, the campaign channels a sophisticated commercial editorial style. By juxtaposing surreal, oversized brand motifs with the natural elegance of the talent, the project succeeds in elevating PINKO's visual identity, resulting in a campaign that feels both cinematic and rooted in modern luxury, defining a sharp, elevated vision for the season.

Editorial, Lifestyle, Commercial, Commercial, Commercial, Commercial

Natural light, Natural light, Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion