Philips Sonicare Sonicare World Oral Health Night 2026

About

Philips Sonicare brings attention to oral health in this campaign for World Oral Health Night. Created by LePub Amsterdam, the film explores the subject through a blend of live-action and animation, using high-contrast, low-key lighting to bridge the gap between microscopic detail and large-scale public installation. Cinematic in execution, the narrative uses moody, blue and purple tones to transition from clinical data points to urban projections. These projections, which wrap around architectural city features at night, serve as the focal point for the brand's visibility initiative. Consultancy was provided by Derek Johnson, with music and sound design by Massive Music.