Logo

Amazon

Zoo
Brand
ProjectZoo
Date

May 2026

Description

Amazon's 'Zoo' campaign features a cinematic live-action sequence depicting a living room scene interrupted by orangutans. The spot highlights the streaming capabilities of Amazon Fire, showcasing wildlife content on screen. The production, supported by Jim Bouvet and Derek Johnson, utilizes a warm color palette and interior lamp lighting to ground the surreal narrative within a residential setting.

Style

Horizontal, Commercial, Warm

Industries

Consumer Electronics

Color
Sage
Beige
Background

Living Room

Context

TVC / TV Commercial

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