Amazon
Zoo
Brand
ProjectZoo
Date
May 2026
Description
Amazon's 'Zoo' campaign features a cinematic live-action sequence depicting a living room scene interrupted by orangutans. The spot highlights the streaming capabilities of Amazon Fire, showcasing wildlife content on screen. The production, supported by Jim Bouvet and Derek Johnson, utilizes a warm color palette and interior lamp lighting to ground the surreal narrative within a residential setting.
Style
Horizontal, Commercial, Warm
Industries
Consumer Electronics
Color
Sage
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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