Gatorade
The Take / Is It In You?
Brand
ProjectThe Take / Is It In You?
Date
May 2026
Description
Gatorade presents 'The Take / Is It In You?', a sports commercial centered on the high-intensity world of professional basketball. The project highlights the physical demands of training and competition through a series of focused, athletic sequences. Produced by magna studios with agency support from Laundry Service and consultancy by Derek Johnson, the film leans into a cinematic visual language. The footage utilizes slow motion and moody, high-contrast lighting to underscore the effort of the players on the court, transitioning between bright arena environments and shadowed, action-oriented frames.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Slow motion
Industries
Basketball
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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