Phé
It's Cool
Brand
ProjectIt's Cool
Date
May 2026
Description
Phé's music video for 'It's Cool' presents a series of nocturnal urban vignettes and intimate loft settings. Produced by Visie Admin, the project captures youth culture through a sequence of social interactions, dancing, and digital connectivity. The visual approach relies on a rhythmic editing style that features split screens and multi-panel frames. 9iFX Studios provided post-production and VFX, layering the live-action footage with text overlays and message notifications. The aesthetic is defined by moody neon and ambient lighting, emphasizing the cinematic, gritty tone of the narrative.
Style
Horizontal, Cinematic, Neon, Gritty
Industries
Music
Background
Set-dressed, Bedroom
Context
Music Video
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