Petsmart launches its holiday commercial titled Make Merry Memories, a series of vignettes documenting seasonal rituals between owners and their companions. Produced by Tomorrow, the project captures domestic interactions within cozy, light-filled environments, ranging from kitchen baking scenes to encounters with Santa Claus.
The spot utilizes live-action technique and clean cinematography to highlight festive details and candid pet behavior. With creative direction from Deutsch, the commercial leans into golden hour lighting and warm color grading to emphasize the holiday setting.
